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Tuesday, April 24, 2012

We live in exponential times

We live in exponential times. Technology has radically transformed our living and the way we interact on daily basis. We are connected to the entire world with access to global information at clicks. Apart from an individual perspective, technology has affected business strategies on a large scale. 

We live in dynamic times. Technology has enabled businesses reach out to their target audience in different parts of world. The whole idea of marketing has revolutionized. Companies can easily give their information and run promotions via inbound marketing techniques (social media marketing) rather than sending promotion mailers to huge databases and spamming them. It always is a good business strategy to cater to a person who is actually looking out for something rather then knocking on his door and asking him to buy your products.


The scope of growth has increased for businesses, but at the same time competition has also increased as all the organizations are leveraging same technology to reach out to the audience. Moreover number of organizations are increasing as everyone aspires to be an entrepreneur. Bunch of start-ups today are focused on improving experience of internet and smartphone users. They are purely hanging on innovations of global giants like Google, Facebook and Apple. App development, Search Engine Optimization and Social Media Marketing are new buzzwords in corporate environment. It has created unimaginable opportunities. Before Facebook, was there a designation in companies titled as Social Media Exec/Manager? Who knows when google plus catches up with the market, what it has in store for developers. Something new might emerge which we don't know yet. And this resembles with what I wrote in my previous post - "the job that you are doing today may not even exist in 2020". Changing times! And so its important to keep yourself updated.


With more and more innovation in computing technology, the word Globalization will soon fade away and will not hold any severe importance as it will be for almost everyone. Capturing business opportunities from any corner of the world without being physically present over there is now no new to anyone!

1 comment:

  1. Yes, were living in exponential times and this since quite some time. However, when this applies to the technological development, how do we keep up with this challenge as human beings working in such environment? My experience over the last 20 years or so is that the challenges coming with change have stayed the same. Still, companies and managers cannot communicate properly with their employees, still, the leadership and team issues haven't changed much.

    Besides the exciting discussions and developments on the technological side I would be curious to see more discussions about how we are we dealing with that development. In my experience as an HR person that is an area people try to avoid. Like in other areas, it's the hard stuff we feel comfortable with and the soft stuff we tend to ignore. However these challenges don't go away.

    You are right some of "the [jobs] that you are doing today may not even exist in 2020" but there will be issues in organisations which still need to be dealt with because of that development. This is an area where future jobs lie.

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